“New York Proud” is a narrative shift and public art campaign that reaffirms the indispensable role of immigrants in shaping New York City's identity through a living and growing collection of portraits and stories.
The project brings to life the stories of immigrant New Yorkers through a striking photo series of 25 portraits, now displayed in subway stations and public spaces throughout New York City during the months of September and October. With each portrait featuring people at their workplaces or at play, the campaign emphasizes the integral roles and contributions of immigrants to the city's cultural and economic landscape. “NY Proud” reaffirms the importance of immigration to the vitality and future of New York City.
To learn more about the NY Proud campaign, visit the campaign website here to meet some of the immigrant New Yorkers who make this city great.
Check out our Photoville pop-up public art exhibits currently being held in three boroughs:
- Staten Island: St. George Staten Island Ferry Terminal (1 Bay St, Staten Island, NY 10301) - April 14-May 14, 2025
Previous Photoville locations:
- Manhattan: Times Square (44th-45th St, Broadway Pedestrian Plaza)
- Brooklyn (co-presentation with Downtown Brooklyn Partnership): 300 Ashland Place, Brooklyn, NY
- Queens: Hunter’s Point South Park (Center Blvd in Long Island City)
- Bronx: Starlight Park, 1490 Sheridan Blvd, Bronx, NY 10459
Acknowledgments
New York Proud is a project of the New York Immigration Coalition, produced in collaboration with F.Y. Eye and The Opportunity Agenda. We are deeply grateful for the involvement of every participant in the project, photographer Oscar B. Castillo, as well as our partners at Photoville, Downtown Brooklyn Partnership, Times Square Alliance, and Two Trees Management Co.
We are also deeply grateful to the organizations that helped us connect with participants in this project, including African Communities Together, Arab American Association of New York, Brooklyn Public Library, Caribbean Equality Project, Carroll Gardens Association, GrowNYC, La Colmena, New York State Nurses Association, Queens Public Library, Street Vendor Project, and many others who reached out to their members and networks.
This project would not have been possible without the support of Trinity Church Wall Street Philanthropies, Unbound Philanthropy, and W. K. Kellogg Foundation.